Privacy Policy

Effective Date: 13 June 2025
Last Updated: 13 June 2025

Game Farm Studios Ltd (“Game Farm”, “we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you use our websites, games, or services (“Services”), and outlines your rights under UK data protection law.

1. Who We Are

We are Game Farm Studios Ltd, a company registered in the United Kingdom.
Registered address:
5 Maida Avenue, London, W2 1TF, United Kingdom

If you have any questions about this policy or your data, please contact us:
Email: farmers@gamefarm.ing

2. What Data We Collect

We collect the following types of data, depending on how you use our Services:

For Players:

Email address and/or mobile number
Game scores and statistics
Gameplay usage data (games played, time played, guesses or moves made)

For Customers:

Email address and/or mobile number
Business contact information (company name, address)
Licensing and product usage data

Automatically Collected:

Authentication metadata (via Auth0)
Device and connection data (as part of login or account management)

3. How We Use Your Data

We use your data to:

Register and manage your account (player or customer)
Track your game activity, scores, and streaks
Provide dashboards and metrics to our customers
Improve the functionality and performance of our games
Send service-related messages

We do not use your data for advertising or marketing purposes.

4. Legal Basis for Processing

Under the UK General Data Protection Regulation (UK GDPR), we rely on the following lawful bases:

Contract – to provide you access to the Services
Legitimate Interests – to ensure our services function securely and effectively
Consent – when legally required, such as for optional features

5. Sharing Your Data

We do not sell your data.

We share data only with trusted third parties when necessary:

Auth0 – to manage account authentication and security
Plausible Analytics (planned) – a privacy-focused tool that does not use cookies

All third-party providers are subject to contractual and legal obligations to protect your data.

6. International Transfers

Some of our service providers (e.g., Auth0) may process data outside the UK or EU. In such cases, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs).

7. Data Retention

We retain your data only as long as necessary to provide our Services:

Active accounts: as long as the account remains in use
Inactive accounts: up to 12 months after last activity
You may request deletion at any time (see section 8)

8. Your Rights

You have the right to:

Access your data
Correct or update your data
Request deletion (“right to be forgotten”)
Object to or restrict how your data is used
Withdraw consent (where applicable)
File a complaint with the UK Information Commissioner’s Office (ICO)

To exercise these rights, contact us at [Insert contact email].

9. Security

We take appropriate technical and organisational measures to protect your data. This includes:

Using secure authentication via Auth0
Enforcing strong password policies
Encrypting data in transit and at rest where appropriate

You are responsible for keeping your login credentials secure.

10. Cookies

We currently do not use cookies or tracking technologies on our Services.

If this changes, we will update this Privacy Policy and request your consent where necessary.

11. Changes to This Policy

We may update this policy occasionally to reflect changes in our Services or the law.
If significant changes are made, we will notify you through the Services or by email.

12. Contact Us

If you have any questions or concerns about your data or this policy:
Email: farmers@gamefarm.ing